On Google, every second there are more than 3 million searches are performed and these result pages also include Google Ads. you must have seen on the first or second pages of search results, Google ads posted by companies or small businesses. It is an effective way to show up in the search by paying a fee and increasing the traffic to your website.
This blog post will give you a basic intro of Google Ads, how it works and what google ads specialists do?
What are Google Ads?
Google Ads is right now one of the largest online platforms for advertising about anything. It is quite helpful in every way as it allows small businesses and corporations to increase their reach and grow their revenue. Google gives a platform based on the keywords, region, device type to anyone to advertise their services and products with a set fee. You can spot Google Adwords on the top of the search results with a mentioned AD label
How can you advertise on Google Ads?
Google Ads specialists offer their services to small businesses or agencies to run and manage the Ad campaigns for them. The process starts by opening up a Google Ads account and it gives pretty much every detail on how you can run it at each step.
To break it down for you in the simple guide, it works as bidding for the top spot and paying for it when the customers click on it. There is a concept of Ad rank that determines the position of your ad on the search results. Every month Google sets up auctions for business owners to bid for the top spot.
Google Ads Auction
Google ads auction runs millions of times in a month. In this auction, the maximum bid times quality score determines the rank as it gets higher your CPC also increases. It can easily be understood by the following formula. With this formula, you can easily calculate your CPC. However, there is an exception to this rule. If you are only the bidder or the lowest bidder in the auction then it will cost maximum bid on every click. Google penalizes low-quality score bidders. Moreover, if your quality score is higher your rank will be higher and CPC lower.
To run an auction google ads specialist makes a request on Google. It then runs the suction and determines the ad position based on each bidder’s CPC. Anyone can participate in the Google auction and bid on relevant keywords. However, quality score, rank, and CPC are the deciding factor for determining the position of your ad.
How does Google AdWords charge?
Google ads do not cost much per click but collectively it can be a heavy sum but also brings significant traffic. It may vary depending on industry and keyword, on average it can take from $2.32 to $0.58 more or less. Tips on Google AdWords practice If you are thinking of trying google ads then you may need some beginner-level tips. Luckily for you, we have plenty of effective practices for google ads specialists or newbies.
When it comes to keywords for your Google Ads, break down the long keywords to cover more range. Test and tweak your keyword strategy to make it target the right audience. The broad term keyword will bring your ad to the wrong audience. Experiment with industry-specific keywords and see which brings clicks and explore that category.
You must run relevant ads based on the search intent of your audience. Your keywords and bidding ads must be the same and represent one service or product. It is the most effective strategy a Google ads agency uses for their clients. Improve quality score, as it determines the ad position. You can check your score but improvement is on you. Do not just stop on Google Ads, work on the landing page. When you get a click, it is important to capture their attention for them to stay by a catchy landing page.
Is it worth it to advertise on Google?
For small companies, Google Ads are well worth the investment. Small businesses that need to reach specific markets and want to monitor their ROI can advertise on Google. Budgets for Google Ads can be substantial, but you don’t need one to get started. Google Ads, particularly local ad listings, can be one of the most profitable ways to get new business if you master using them.
There are quite many benefits of Google Ads that any business can avail:
It helps reach the right people who are searching for your services specifically. Geographically dependent targets help target locals. You can target multiple audiences for the same service or product. It sends people to the landing pages or contact information. You can easily keep the track of your score and increased traffic. You get quick and effective results.
The Digital Cubes: Google Ads Agency
The Digital Cubes is an experienced google ads agency offering its services to a wide range of industries and companies. If you are looking for such services to grow your business then contact us today.